Ad Spend Calculator
Enter clicks, CPC and conversion rate.
Inputs
Results
Ad spend
$1,500.00
Conversions
30
Cost per conv.
$50.00
Formula
Spend = Clicks × CPC. CPA = Spend ÷ Conversions.
Example
1,000 clicks × $1.50 = $1,500 spend, 30 conv @ $50 CPA.
What the Ad Spend Calculator is for
The Ad Spend Calculator models the economics of ad spend so marketers can decide, in seconds, whether a channel is worth investing in. It handles CPC/CPM/CPA math, keyword ROI, and traffic value in the same consistent way.
Turning the numbers into a plan
Run the Ad Spend Calculator with your current baseline first, then with your target. The gap tells you either the extra budget you need or the efficiency you have to find.
Frequently asked questions